2026 CAMPAIGN STRATEGY
Coinbase Reliability Crisis
Opportunity for eToro US
Positioning
eToro US as the reliable, always-available alternative to platforms experiencing outages.
CORE MESSAGE
"Trade anytime. No outages."
DIFFERENTIATOR
Social trading + copy trading + reliability
Product Offering (US Crypto Only)
80+ Cryptos - Commission-free
Copy Trading
Virtual Portfolio
Smart Portfolios
Staking (where available)
Community & Social Features
Messaging Pillars
Reliability & Uptime
Trade Anytime. No Outages.
Copy Success
Copy top crypto traders and grow your portfolio